While the cinema hall still remains the rock star wooing a major share of the eyeballs there is a growing number of viewers who are choosing other options ranging from television to mobiles to see films. In a country as populous as India, there is a viable market for all players, for now. But a few years down the line, cinema halls could possibly face some serious challenges.
The first permanent movie theatre was The Nickelodeon launched in Pittsburgh, USA, in 1905, which was quite successful. Then home movies became popular in the 1950s through VHS, DVD, etc and caused consternation for movie theatres.
Finally, now we have an era of streaming services. These platforms offer subscriptions that are cheaper than a movie ticket or a DVD. Now one can watch movies at one’s will without the requirement of any additional device (unlike in the case of DVDs etc), in the luxury of one’s home and at a very affordable price. Platforms like Amazon Prime and Netflix have even started producing their own content, which can exclusively be watched on those platforms only.
These platforms have posed a threat to cinemas like never before. In this fast-paced world, people do not have the time to drive to the cinema hall and then stand in line for movie tickets when they can watch movies just with a click. Still, there are certain thrills that one can enjoy in the cinema only and those thrills have kept it alive. But it must improvise with time to survive this cut-throat competition.
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